Custom Potion Name

How do I name my custom potion? Example: /give @a splash_potion[potion_contents={custom_color:16351261,custom_effects:[{id:resistance,duration:-1,amplifier:4},{id:saturation,duration:-1,amplifier:4},{id:mining_fatigue,duration:-1,amplifier:1},{id:darkness,duration:-1,amplifier:3}]}] how would i name this