NBT Entity Lore selector

/execute at @e[name="end_game:altar"] as @e[distance=..1,nbt={Item:{id:"minecraft:netherite_helmet"}},limit=1,nbt=!{tag:{display:{Lore:["{\"text\":\"« End Game »\"}"]}}}] run say yes
Hello, I tried to add several nbt in my selector but my command does not seem to work is it good? The game tells me that it works but I have no result