How to make item name using data nbt storage?

Hello! I'm new here.
I want to give a named item, but it can't read storage value at all:
/give @s bat_spawn_egg{display:{Name:'{"nbt":"item.egg","storage":"lbob"}'}}
Is there another way to make item name using data nbt storage?
(Some provide the idea that store the value to a sign and than copy, but that only can do to entity's name not item in the inventory)